If you’re looking to start a small business, chances are that an online shop or brand page is exactly what you’re going to need to get that headstart. There quite a few website builders on the market which can be used to create an eCommerce platform - how should you know which one of them is the best website builder for small business?
Well, worry not, since that is exactly what we’ll be discussing in this list. I’ll tell you about the benefits of using a website builder to create a branded site, and then we’ll take a look at the best small business website builders.
They are:
- Squarespace
- Hostinger Website Builder (formerly - Zyro)
- Site123
- Shopify
- BigCommerce
- Weebly
- Volusion
- Webflow
- Wix
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Best Website Builder for Small Business: Why Use a Website Builder?
Let’s address the obvious question first - why should you use the “best website builder for small business”? Why even use a website builder, in the first place?
Well, there are a few good reasons.
First of all, since the focus of our list has the term “small business” associated with it, I’ll assume that you’re just starting out with your company or brand, and want to use a website as the main tool for growing and expanding. Well, there’s no easier way than doing it with a website builder.
The best website builder for small business will allow you to get your site up and running in a matter of hours (sometimes - minutes). Not only because the process is super-streamlined and fluid - mostly because it’s very easy to use.
On top of that, with the best small business website builder, you’ll receive a wide range of features and menu widgets to add to your online store or brand page. Choosing a good builder, you make sure that there will never be a situation where you want to create an additional product or a dedicated cart page, and see that it’s impossible with the tools you’re using.
Best Website Builder for Small Business
Finally, money. Business-based websites can be really expensive to make, especially if you’re going to hire a developer or a designer to do it. With a website builder, however, you’re going to come out dirt-cheap - especially when compared to what you would have paid otherwise.
Now, with all of that said, let’s go straight into the best website builder for small business list.
What should people be aware of when selecting a website builder?
Website builders make the world of website creation accessible for all. But because not all builders are created equal, it’s important to make the right choice. One of the major considerations when selecting a website builder is the content management system (CMS) that it’s created for. Some CMS’s come with a builder, like Wix or Squarespace. WordPress has a built-in editor, but you can also download 3rd party builders as plugins.
1. Squarespace - Flexible and Beautiful Templates
Ranks #1 out of 9 Website Builders
- + Beautiful theme templates
- + Good uptime
- + Plenty of features
- - Below-Average Site Speed
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Squarespace isn’t primarily designed to be the “best website builder for small business”. Instead, it’s marketed as a tool to help people create websites that would help them express themselves.
However, this can be applied quite well to small businesses, too.
Squarespace is one of those builders that focus on the visual appeal of a site. They are the industry-leaders in the template department - you won’t find better-optimized and prettier-looking theme templates anywhere else!
While the templates certainly aren’t perfect (especially as far as SEO is concerned), the downsides that they have fall short in comparison to the features that they offer. Additionally, Squarespace has some eCommerce-dedicated features that are going to be essential to anyone who’s looking for the best website builder for small business.
What is the Price of the Squarespace Website Builder?
As far as pricing is concerned, Squarespace is definitely one the cheaper side of things. Take a look for yourself:
It is isn’t a secret that website builders that are designed specifically to be the “best website builder for small business” tend to be somewhat pricey. They are never going to be as expensive as hiring a person to build a site for you, but the prices can still bite, especially if you’re just starting out and are on a small budget.
That being said, this is not the case with Squarespace.
The company has a Personal plan in place for anyone who just wants to play around, and their basic Business starter plan costs $18 per month.
That’s insanely cheap!
Now, you’re probably not going to have as many features as you would with, say, Shopify or BigCommerce, but this shouldn’t be an issue for people who are just at the beginning of their business journeys.
2. Hostinger Website Builder - A Builder with Top-Tier eCommerce Functionality
Ranks #2 out of 9 Website Builders
- + Full eCommerce functionality
- + Great price
- + AI Writer & Heatmap features
- + Great page loading speeds
- + Drag & drop functionality
- + Live customer support
- - Minor features still missing
The Hostinger Website Builder (also formerly known as Zyro) is still one of the less-known names in the website builder industry, but with the significant growth that the builder has been displaying as of late, it’s bound to climb up the ranks pretty fast.
Having said that, it might also be a great option for the spot of the best website builder for small businesses, too.
You see, Zyro currently has full eCommerce functionality - you are able to create and run a full-fledged eCommerce website, while also having the ability to transfer your business venture to some of the most popular social media platforms, too (i.e. Facebook, Instagram, and so on).
On top of all of that, Zyro is also very easy to use, and requires no prior knowledge or experience with website builders. The site creation tool utilizes drag-and-drop functionality, and all of the features (AI logo maker and writer, mailing features, a blog scheduling tool, and more) can be tried out and experimented with rather easily.
While Zyro doesn’t really have all that many templates, the ones that are available will surely suit most users’ aesthetic wants and needs.
What is the Price of the Zyro Website Builder?
Zyro’s prices are:
- Website - $9,49 ($2,61 with 72% OFF)
- Business - $11,49 ($4,41 with 62% OFF)
- Online Store - $15,90 ($8,01 with 50% OFF)
- Advanced Store - $25,90 ($14,31 with 45% OFF)
A very affordable builder, especially with the promotions that are going on at the time of writing this “Best Website Builder for Small Business” article!
3. Site123 - Ideal for Small Businesses
Ranks #3 out of 9 Website Builders
- + Easy to Navigate
- + Inexpensive
- + Amazing UX
- + Great Uptime and Speed
- - Minimal Customization
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Site123 is a relatively new website builder. That said, it has quickly earned a label of being one of the best website builders for small businesses.
What makes Site123 stand out of the crowd? Well, a couple of things, really.
For starters, the builder has great uptime, site load speed and TTFB statistics. All of these things mean that visitors to your website won't find it under maintenance all the time, and won't have to wait for a minute for the whole page to load up, either. Very important for a successful business!
On top of that, Site123 also offers some very decent SEO tools, too. Anyone who wants their business to receive some organic traffic from Google or other search engines should surely pay attention to this! Frankly, you'll be able to optimize your site in a way that search engines will know what it is that you do or sell, thus boosting your overall site ranking up.
Great SEO tools, social media integrations, and so on - surely a builder worth considering!
What is the Price of the Site123 Website Builder?
The Site123 pricing options are:
On top of being able to try the website out for free, you can expect Site123 to be very affordable, too - its Premium plan has one of the best price tags out there!
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Yes! Show me the Comparison Chart4. Shopify - for All Kinds of Business
Ranks #4 out of 9 Website Builders
- + Great UX
- + Modern and stylish templates
- + All necessary tools for online shop
- + Variety of payment methods
- - A little bit pricey
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Whether you’ve been interested in eCommerce for long or not, you’re bound to have heard about Shopify.
Everyone’s heard about Shopify!
The company has built a reputation for being the most popular eCommerce website maker in the world. That’s not an easy thing to do.
Is Shopify the best website builder for small business - any type of a business - though? Or is it focused exclusively on buying and selling items online?
Truth be told, Shopify comes equipped with so many different functions and features, chances are you’re never going to use all of them. And it doesn’t even matter if you’re going to sell stuff online yourself, participate in dropshipping or grow a marketing-based page - things like social media integrations and contact forms are universal in their usefulness.
To add to that, all of the different features of Shopify are built into the website builder in a way that is super-easy to find and use. Crafting your website, you’ll be able to see all of the changes you’ll be making live - to put it lightly, that’s more than handy!
What is the Price of the Shopify Website Builder?
Shopify has three distinct plans for you to pick from. They are, as follows:
Well, Shopify definitely isn’t the best FREE website builder for small business. That being said, the company’s pricing model appears to make a lot of sense.
If you’re looking for the best website builder for small business, then the Basic Shopify plan will let you get accustomed to the builder’s interface and navigation panels, and ad some basic widgets to your site.
As opposed to that, if you’re already determined that the best small business website builder isn’t going to be enough for you, and you want to go full-speed from the very beginning, then Shopify and Advanced Shopify will provide you with the tools to conquer your niche.
5. BigCommerce - Great for Huge Business, Good for Small Ones
Ranks #5 out of 9 Website Builders
- + Free trial
- + Great TTFB / site speed
- + Plenty of features
- + Integrates with social media sites
- - Might be a bit difficult to use for some
- - Some features are a little bit laggy
As the name probably implies, BigCommerce is an exclusive contender for the spot of the best website builder for small business, in that it is based around the topic of eCommerce.
Another thing that you can probably gather from the name is that it’s a builder that’s designed for bigger companies and corporations. While you might think so at first (I know I did), that’s not necessarily the case - the company has plenty of options in place for smaller businesses, too.
According to user reviews, websites created with BigCommerce are usually really fast and reliable. This is a very important feature for anyone who’s interested in bringing in people into his or her page. I mean, think about it - what’s the point of driving traffic to your website if it’s crashed or takes an hour to load up?
What is the Price of the BigCommerce Website Builder?
Now, same as the other builders on this list, BigCommerce definitely isn’t the best FREE website builder for small business. That being said, the builder software is still priced pretty adequately. Take a look:
- Standard - $29,95 per month
- Plus - $79,95 per month
- Pro - $249,95 per month
- Enterprise - this is a custom plan.
BigCommerce prices are very similar to those of Shopify. Truth be told, these two builders are constantly competing for the spot of the best website builder for eCommerce.
Generally, though, users are of the same opinion about BigCommerce’s price tags as with those of Shopify - the price tag reflects the product pretty well. So, if you’re looking for the best website builder for small business, BigCommerce is definitely a noteworthy option.
6. Weebly - Simple and Fun to Use
Ranks #6 out of 9 Website Builders
- + 99,98% Uptime
- + Amazing Usability
- + More than 350 Apps
- + Modern and Sleek Designs
- - Not the Fastest
- - Some Users Lacked Customisation
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Weebly is a simple website builder. It doesn't try to impress you with fancy shenanigans, state-of-the-art templates or some other type of alien technology.
Instead, the beauty of this builder lies in its simplicity - no matter what type of a website it is that you’re creating, Weebly will make the process as simple as possible.
To add to that, the tool is very functional - yet again, this kind of goes back to the “simplicity” factor of Weebly. Since the builder isn’t overloaded with features, it doesn’t put pressure on you to add widgets to your site that you’ll never end up using.
What is the Price of the Weebly Website builder?
Weebly’s prices are:
- Connect - $8 per month, when paid annually
- Business - $25 per month, when paid annually
- Pro - $12 per month, when paid annually
- Business Plus - $38 per month, when paid annually
In addition to a free version to monkey around with, these are the four main plans that Weebly offers to the average customer. Even the most advanced of the four - Business Plus - is amazingly cheap when placed near some of the more high-end competitors.
7. Volusion - Great eCommerce Features
Ranks #7 out of 9 Website Builders
- + Superb Features
- + Modern and Sleek
- + Fast Speeds
- - Not as Customizable
- - Needs More Themes
- - Bad Third Party Reviews
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Volusion is one of the oldest eCommerce website builders, that's why it has all the features that are necessary for small and even big business owners.
Earlier, some customers had issues with Volusion themes, claiming that they're outdated. However, recently Volusion updated them and now you can create a more modern-looking website.
What concerns me is the fact that you can find so many negative Volusion reviews. Many of them are not satisfied with the templates, others lack customization and had problems with payments.
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Volusion Pricing
Now that every detail on Volusion is clear, you probably want to find out what is Volusion pricing and whether or not it’s a worthy consideration.
Here you can find the Volusion prices:
- Personal - $29 USD/month
- Professional - $79 USD/month
- Business - $299 USD/month
- Custom - depends on your preferences
As you can see, business plans tend to be pretty expensive.
8. Wix - Super-Fast and Functional
Ranks #8 out of 9 Website Builders
- + Wix ADI - Artificial Intelligence
- + Easy Drag and Drop
- + Variety of Free Widgets and Apps
- + More than 500 Templates
- + Modern & Sleek
- - No Site Transfer
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I mean… Do I even need to say anything else?
If you haven’t been living under a rock for the past year or two, you’ve definitely heard of Wix. Chances are, though, that you didn’t hear about this website builder from a “best website builder for small business” list.
Why is that the case? Well, Wix is mostly popular among individuals who are trying to create their first website for themselves - that is, without a specific goal of making money from it.
That doesn’t mean that Wix isn’t suitable for the spot of the best small business website builder, though.
Wix supports all of the main features that you’d require for an eCommerce site - shopping carts, beautiful templates, absolute customization, and so on. It’s the perfect builder for anyone who’s looking to brand themselves, since Wix allows complete customization.
What is the Price of the Wix Website Builder?
Wix’s prices are, as follows:
For anyone looking for the best website builder for small business, these prices should be more-than-satisfactory.
9. Webflow - the Most Modern Templates
Ranks #9 out of 9 Website Builders
- + Free version available
- + eCommerce features
- + Plenty modern templates
- - Pricey plans
- - No refunds
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Webflow is not a regular eCommerce website builder, it's more like a website builder-CMS hybrid that was initially created for website designers and people who aim to created sleek-looking websites.
Later on, the company added eCommerce features that allow creating fully-functioning, professional-looking websites not only for small but also for bigger businesses.
Now you can easily add products, descriptions, payment options, export products, customize shipping, and so on.
What is the Price of the Webflow Website Builder?
Moving to Webflow pricing, you can choose from four plan options, including Site, Account, eCommerce, and Team. Since each plan comes with distinctive features, you should choose one based on your personal needs.
The Site plans options are:
The eCommerce options:
The Account plans prices are:
- Free - a completely free plan, no credit card registration required.
- Lite - $16 billed annually
- Pros - $35 billed annually
The Team plan price - $35 per person
As you can see, Webflow prices can be quite expensive, however, the quality that this provider offers, is worthy of every cent.
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Conclusions
So - that concludes our best website builder for small business list. Hopefully, you were able to find a builder that would suit your preferences. Starting an online business can be a pretty confusing process, so make sure to take it slow, give it some thought and think long-term.
Best of luck with your future business ventures!
Other Website Builders In This Category
Here are other website builder related to the category but not as favoured by MyBestWebsiteBuilder readers yet. In my personal opinion, today there are much more optimal website builder in the list with the higher rating that I'd recommend for the same price range or less.
HostGator - Great for Beginners
- + Great Usability and Customer Support
- + Variety of Layouts
- + Every Primary Feature On the Spot
- - No Built-in Email Marketing
- - Plain Themes
HostGator is primarily a web hosting company. That said, they do have their own website builder - Gator.
Gator is perfect for anyone who has just started looking for the best free website builder for small business. It’s a super-simple, introductory builder - it might not be suitable for anyone who wants to scale their business to great heights, but it’s definitely more than enough for people who want to experiment.
While the pricing plans over at HostGator aren't "the lowest you'll ever see", the fact that the builder comes with integrated webs hosting should be viewed as a pretty significant feature - not all builders can say that they have integrated hosting!
What is the Price of the HostGator Website Builder?
Gator’s prices are:
- Starter - from $3.84 per month
- Premium - from $5.99 per month
- eCommerce - from $9.22 per month
Three simple plans and straight to the point - great!
1&1 - Plenty of Features
- + A lot of different features to add to your site
- + eCommerce supported
- + Backups
- - Themes are reportedly unresponsive
- - No free trial
One of the less-often encountered website builders, 1&1 has one huge strength - it’s super-heavy on features.
Honestly, if you want your site to be full of all different kinds of features, then 1&1 is a pretty good option to try out.
Admittedly, there are some users that claim the fact that 1&1’s templates aren’t functional and are a bit outdated. However, the builder uses a friendly interface, so it might be good as far as the learning experience is concerned.
What is the Price of the 1&1 Website Builder?
1&1’s prices are:
- Online - $5 per month
- Online Store - $15 per month
- Online Store Advanced - $25 per month
- Online Store Expert - $45 per month
While there are cheaper options available, the price tags for the 1&1 website builder aren’t at all bad!
Contributed by: Omari Valentine , Co-Founder, President at Off The Lip
Omari Valentine is a digital marketing executive and a business advisor for the SBA-funded Small Business Development Center in Hawthorne, CA. He is also a web developer with 15 years of manag...
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